Gerry Wagner

Idionic helps Western Australian SMEs use AI to win more sales — installed in the workflow the team already uses, and measured in booked revenue, not demos. Most businesses don’t need another AI tool. They need the leads they already pay for to turn into booked work.

The work sits in the sales front office: answering and qualifying enquiries day or night, following up warm leads in minutes, reviving quiet CRM contacts, locking in appointments, and asking for reviews and referrals when a job has gone well. Every engagement starts with a short sales AI review, then a bounded install and monthly tuning against real commercial outcomes.

Idionic grew out of a decade in performance marketing through 10XR, my Perth agency. Good campaigns fill a pipeline — but the pattern that kept surfacing was how much of that demand leaked away afterwards: slow responses, missed calls, quotes nobody chased. Idionic exists to close that gap.

I work best at the intersection of product, distribution, and execution — moving quickly, shipping the thing, refining as we go. Calm, commercial, allergic to theatre.